the drift

drift image

Why Private Equity Needs Digital Agencies

Acorns
June 14, 2023

The Cornerstone of Your Platform Team

In the dynamic world of private equity and holding companies, generating value beyond the buyout is paramount. While private equity firms traditionally focus on financial engineering and cost-cutting measures, there is an increasing awareness of the value that can be unlocked through robust, effective digital marketing strategies. As such, the addition of a digital agency partner has become one of the most important pieces of the platform team.

A Shift in Perspective

This shift in perspective is driven by the recognition that, in today's digital-first world, portfolio companies can no longer rely solely on traditional marketing methods. The typical consumer journey has moved online, and the competition for their attention is fierce. To stay competitive, businesses must not only have an online presence but also a sophisticated digital marketing strategy that drives customer acquisition, engagement, and ultimately, revenue.

The Digital Agency Advantage

Here's where a digital agency partner steps in. Armed with expertise in data science, artificial intelligence, and digital marketing trends, a digital agency can help portfolio companies navigate the digital landscape, develop targeted marketing campaigns, and optimize their online performance.

Data-Driven Decisions

A key benefit of partnering with a digital agency is the ability to make data-driven decisions. Digital agencies can help portfolio companies collect, analyze, and interpret large amounts of customer data, translating it into actionable insights. This ability is crucial for understanding consumer behavior, predicting future trends, and making strategic decisions that drive growth.

AI-Powered Strategies

Furthermore, digital agencies can leverage AI technologies to automate repetitive tasks, deliver personalized customer experiences, and analyze vast amounts of data quickly and accurately. This can enable private equity firms to test more hypotheses, grow an audience, and drive revenue, ensuring the portfolio companies stay ahead of the competition.

Industry-Specific Expertise

Digital agencies often have industry-specific expertise, allowing them to tailor marketing strategies to specific markets, demographics, and customer needs. This can be particularly valuable in the middle market, where companies often operate in niche sectors.

The Role of the Digital Agency in the Platform Team

A digital agency partner becomes an integral part of the platform team, providing essential services that drive growth and value creation. They work closely with the portfolio companies to understand their unique challenges and opportunities, developing customized strategies that align with the overall investment thesis.

A digital agency partner is not just a service provider but a strategic partner that can help private equity firms and their portfolio companies navigate the digital marketing landscape. Their role is crucial in driving portfolio company performance, generating value beyond the buyout, and ultimately, delivering higher returns for investors.

Conclusion

In conclusion, as middle-market private equity firms and holding companies look to drive value beyond traditional methods, the role of a digital agency partner has become increasingly important. By leveraging their expertise in data science, AI, and digital marketing, digital agencies can help portfolio companies navigate the digital landscape, make data-driven decisions, and stay ahead of the competition. The addition of a digital agency to the platform team is no longer an option—it's a necessity.

Why Tarpon Fishing is a Joke
Read More
Right Arrow
Klaviyo vs. The Rest
Read More
Right Arrow
You Don't Need Validation
Read More
Right Arrow
Shoshin as a Leadership Philosophy
Read More
Right Arrow
Shoshin and Collaboration
Read More
Right Arrow
The Art of Shoshin
Read More
Right Arrow
Navigating the Digital Seas with a Boutique Agency
Read More
Right Arrow
The Silver Wave: Navigating the Tides of Change in Professional Services
Read More
Right Arrow
Ego
Read More
Right Arrow
Digital Marketing Mixology
Read More
Right Arrow
Applying Occam's Razor to Digital Marketing
Read More
Right Arrow
2024's Top Digital Marketing Strategies for SMB Success
Read More
Right Arrow
Creating a Global Brand Presence for Boutique Hotels
Read More
Right Arrow
On Novelty
Read More
Right Arrow
Spill It: 5 Paid Media Tactics that Will Make Your Target Audience Drop Their Coffee
Read More
Right Arrow
Paid Media: "What Gets Measured, Gets Managed"
Read More
Right Arrow
Scaling Content Impact: The Paid Media Strategy of Giants
Read More
Right Arrow
Scalable Naming Conventions in Meta Ads: A Strategic Must-Have
Read More
Right Arrow
How to Engage a Digital Agency in Your Due Diligence Process
Read More
Right Arrow
Take a Dip in the oakpool: Fierce Independents Welcome
Read More
Right Arrow
Securing Your Facebook Business Manager Account After a Hack
Read More
Right Arrow
Our Advisory Board
Read More
Right Arrow
What Snow Crash Got Right
Read More
Right Arrow
Your Marketing Team + LLMs
Read More
Right Arrow
Working With What You've Got
Read More
Right Arrow
The Digital Prescription for Health & Wellness
Read More
Right Arrow
#TheGreatOutdoors
Read More
Right Arrow
Adventure Awaits
Read More
Right Arrow
Advertising in Telehealth
Read More
Right Arrow
See You in London
Read More
Right Arrow
Let My People Go Surfing
Read More
Right Arrow
Dalio on Team Construction
Read More
Right Arrow
See You in Austin
Read More
Right Arrow
Partner Interview: Tim DiPietro from StartSure
Read More
Right Arrow
Advertising's David & Goliath
Read More
Right Arrow
What's a ZKP?
Read More
Right Arrow
Partner Interview: Jamie Storrs from Chenmark
Read More
Right Arrow
Up the Creek Without a Paddle
Read More
Right Arrow
Shinrin-Yoku
Read More
Right Arrow
The Fractional Workforce Revolution
Read More
Right Arrow
What are UN SDGs?
Read More
Right Arrow
What's Greenwashing?
Read More
Right Arrow
What Does "Fair Trade" Really Mean?
Read More
Right Arrow
What's a Customer Journey?
Read More
Right Arrow
Advertising in Digital Health
Read More
Right Arrow
Culture Leads Success: Time Perspective
Read More
Right Arrow
What's Digital Due Diligence?
Read More
Right Arrow
Bootstraps or Golden Handcuffs?
Read More
Right Arrow
When is It Time to Hire an Agency?
Read More
Right Arrow
The Perils of Tools
Read More
Right Arrow
The Original DAOs
Read More
Right Arrow
What the Heck is "Jidoka"?
Read More
Right Arrow
Culture Leads Success: Optimism
Read More
Right Arrow
Meet the Pool: Tom Robbins
Read More
Right Arrow
Brand Messaging: Social Media
Read More
Right Arrow
Culture Leads Success: Humility
Read More
Right Arrow
What Are Ethnobotanicals?
Read More
Right Arrow
Culture Leads Success: Compassion
Read More
Right Arrow
The Acronym Dictionary
Read More
Right Arrow
Call the Plumber. GA4 is Breaking Your Pipes
Read More
Right Arrow
Meet the Pool: Remick Smothers
Read More
Right Arrow
What's "Decentralized Outsourcing"?
Read More
Right Arrow
The Role of Media in Digitally Native Businesses
Read More
Right Arrow
Organizational Structure: Outputs vs. Inputs
Read More
Right Arrow
3 Signs Your Marketing Strategy Needs an Audit
Read More
Right Arrow
See You in Edison
Read More
Right Arrow
Meet the Pool: Acorns
Read More
Right Arrow
Brainwash Yourself
Read More
Right Arrow
Cultivating Sustainable Culture
Read More
Right Arrow
Meet the Pool: Sage Yazzie
Read More
Right Arrow
What's The Difference Between SEO & SEM?
Read More
Right Arrow
7 Social Platforms To Consider
Read More
Right Arrow
Klaviyo vs. Mailchimp
Read More
Right Arrow
2022 In Review
Read More
Right Arrow
What Made Figma Worth $20B?
Read More
Right Arrow
Website Building 101: CMS Selection
Read More
Right Arrow
Yamez: 2022 Lessons & Affirmations
Read More
Right Arrow
How to Tell Your Clients You're Retiring
Read More
Right Arrow
How to Retire from Your Digital Agency
Read More
Right Arrow
Looker Data Studio vs. PowerBI
Read More
Right Arrow
Vignettes: Microdose
Read More
Right Arrow
The Private Equity Digital Marketing Due Diligence Checklist
Read More
Right Arrow
Does My Landscaping Business Need Digital Marketing?
Read More
Right Arrow
Meet the Pool: Dan Zazworsky
Read More
Right Arrow
Meet the Pool: Bryan Abarca
Read More
Right Arrow
Meet the Pool: Cydney Dean
Read More
Right Arrow
Meet the Pool: Elijah Smith
Read More
Right Arrow
Meet the Pool: Karen Yeung
Read More
Right Arrow
Giving Tuesday 2022: Elevate Youth
Read More
Right Arrow
Why We Joined 1% For The Planet
Read More
Right Arrow
Meet the Pool: Alex Ford
Read More
Right Arrow
The Austrian Defense
Read More
Right Arrow
Meet the Pool: Alex Delano
Read More
Right Arrow
Meet the Pool: Kevin DeGulis
Read More
Right Arrow
Meet the Pool: James Hamilton
Read More
Right Arrow
Nomadic Vignettes: Iceland
Read More
Right Arrow
Meet the Pool: Alan Spencer
Read More
Right Arrow
Time Off & The Steelhead Debate
Read More
Right Arrow
Welcome to The Drift
Read More
Right Arrow
International Strategy: Airbnb
Read More
Right Arrow

what's oakpool?