the drift

drift image

Advertising in Digital Health

Acorns
March 23, 2023

Patient Acquisition is not Customer Acquisition

Digital health solutions, such as telemedicine and app-based care, have revolutionized the way healthcare is delivered to patients. With the increasing adoption of digital health, there is a growing need for digital health companies to adopt effective digital marketing strategies. In this blog we will explore how digital health companies are currently approaching digital marketing and suggest how they should approach it to mitigate regulatory risks and capitalize on the substantial upside of digital marketing, including investing in digital advertising through meta, Google, and programmatic channels to reach customers on connected TV, streaming audio, and other digital platforms.

The State of Advertising in Digital Health

Digital health companies typically rely on digital marketing channels to reach their target audience, including social media, search engine optimization (SEO), email marketing, and paid advertising. However, many digital health companies need help differentiating themselves in the crowded digital space. There is a whole world of companies suffering from the classic leaky-bucket that marketing can become.

Moreover, digital health companies face unique regulatory challenges when it comes to digital marketing. For instance, the Health Insurance Portability and Accountability Act (HIPAA) requires that all electronic communications of protected health information (PHI) be secure and encrypted. Failure to comply with these regulations can result in substantial fines and reputational damage.

How Digital Health Companies Should Approach Digital Marketing

To overcome the challenges and maximize the potential of digital marketing, digital health companies should consider the following strategies:

  1. Develop a Unique Brand Identity

Digital health companies should focus on creating a unique brand identity that sets them apart from their competitors. A strong brand identity can help build trust and credibility with potential patients, resulting in higher engagement rates and conversions.

  1. Invest in Content Marketing

Content marketing is an effective way to establish thought leadership and engage with potential patients. Digital health companies should invest in creating high-quality content that provides value to their target audience. This can include blog posts, white papers, and webinars.

  1. Leverage Influencer Marketing

Influencer marketing can help digital health companies reach a wider audience and build trust with potential patients. Digital health companies should consider partnering with healthcare professionals, patient advocates, and influencers in the healthcare space to promote their products and services.

  1. Invest in Digital Advertising through Meta, Google, and Programmatic Channels

Digital advertising through Meta, Google, and programmatic channels can help digital health companies reach a wider audience and improve their targeting capabilities. By investing in digital advertising, digital health companies can reach customers on connected TV, streaming audio, and other digital platforms.

  1. Ensure Compliance with Regulatory Requirements

Digital health companies should ensure that their digital marketing strategies are compliant with regulatory requirements, including HIPAA and the Federal Trade Commission (FTC) guidelines. This can help mitigate the risk of fines and reputational damage.

In conclusion, digital health companies should adopt effective digital marketing strategies to capitalize on the substantial upside of digital marketing while mitigating regulatory risks. By developing a unique brand identity, investing in content marketing, leveraging influencer marketing, investing in digital advertising through Meta, Google, and programmatic channels, and ensuring compliance with regulatory requirements, digital health companies can differentiate themselves in the crowded digital space and reach their target audience effectively.

Why Tarpon Fishing is a Joke
Read More
Right Arrow
Klaviyo vs. The Rest
Read More
Right Arrow
You Don't Need Validation
Read More
Right Arrow
Shoshin as a Leadership Philosophy
Read More
Right Arrow
Shoshin and Collaboration
Read More
Right Arrow
The Art of Shoshin
Read More
Right Arrow
Navigating the Digital Seas with a Boutique Agency
Read More
Right Arrow
The Silver Wave: Navigating the Tides of Change in Professional Services
Read More
Right Arrow
Ego
Read More
Right Arrow
Digital Marketing Mixology
Read More
Right Arrow
Applying Occam's Razor to Digital Marketing
Read More
Right Arrow
2024's Top Digital Marketing Strategies for SMB Success
Read More
Right Arrow
Creating a Global Brand Presence for Boutique Hotels
Read More
Right Arrow
On Novelty
Read More
Right Arrow
Spill It: 5 Paid Media Tactics that Will Make Your Target Audience Drop Their Coffee
Read More
Right Arrow
Paid Media: "What Gets Measured, Gets Managed"
Read More
Right Arrow
Scaling Content Impact: The Paid Media Strategy of Giants
Read More
Right Arrow
Scalable Naming Conventions in Meta Ads: A Strategic Must-Have
Read More
Right Arrow
How to Engage a Digital Agency in Your Due Diligence Process
Read More
Right Arrow
Take a Dip in the oakpool: Fierce Independents Welcome
Read More
Right Arrow
Securing Your Facebook Business Manager Account After a Hack
Read More
Right Arrow
Our Advisory Board
Read More
Right Arrow
What Snow Crash Got Right
Read More
Right Arrow
Your Marketing Team + LLMs
Read More
Right Arrow
Why Private Equity Needs Digital Agencies
Read More
Right Arrow
Working With What You've Got
Read More
Right Arrow
The Digital Prescription for Health & Wellness
Read More
Right Arrow
#TheGreatOutdoors
Read More
Right Arrow
Adventure Awaits
Read More
Right Arrow
Advertising in Telehealth
Read More
Right Arrow
See You in London
Read More
Right Arrow
Let My People Go Surfing
Read More
Right Arrow
Dalio on Team Construction
Read More
Right Arrow
See You in Austin
Read More
Right Arrow
Partner Interview: Tim DiPietro from StartSure
Read More
Right Arrow
Advertising's David & Goliath
Read More
Right Arrow
What's a ZKP?
Read More
Right Arrow
Partner Interview: Jamie Storrs from Chenmark
Read More
Right Arrow
Up the Creek Without a Paddle
Read More
Right Arrow
Shinrin-Yoku
Read More
Right Arrow
The Fractional Workforce Revolution
Read More
Right Arrow
What are UN SDGs?
Read More
Right Arrow
What's Greenwashing?
Read More
Right Arrow
What Does "Fair Trade" Really Mean?
Read More
Right Arrow
What's a Customer Journey?
Read More
Right Arrow
Culture Leads Success: Time Perspective
Read More
Right Arrow
What's Digital Due Diligence?
Read More
Right Arrow
Bootstraps or Golden Handcuffs?
Read More
Right Arrow
When is It Time to Hire an Agency?
Read More
Right Arrow
The Perils of Tools
Read More
Right Arrow
The Original DAOs
Read More
Right Arrow
What the Heck is "Jidoka"?
Read More
Right Arrow
Culture Leads Success: Optimism
Read More
Right Arrow
Meet the Pool: Tom Robbins
Read More
Right Arrow
Brand Messaging: Social Media
Read More
Right Arrow
Culture Leads Success: Humility
Read More
Right Arrow
What Are Ethnobotanicals?
Read More
Right Arrow
Culture Leads Success: Compassion
Read More
Right Arrow
The Acronym Dictionary
Read More
Right Arrow
Call the Plumber. GA4 is Breaking Your Pipes
Read More
Right Arrow
Meet the Pool: Remick Smothers
Read More
Right Arrow
What's "Decentralized Outsourcing"?
Read More
Right Arrow
The Role of Media in Digitally Native Businesses
Read More
Right Arrow
Organizational Structure: Outputs vs. Inputs
Read More
Right Arrow
3 Signs Your Marketing Strategy Needs an Audit
Read More
Right Arrow
See You in Edison
Read More
Right Arrow
Meet the Pool: Acorns
Read More
Right Arrow
Brainwash Yourself
Read More
Right Arrow
Cultivating Sustainable Culture
Read More
Right Arrow
Meet the Pool: Sage Yazzie
Read More
Right Arrow
What's The Difference Between SEO & SEM?
Read More
Right Arrow
7 Social Platforms To Consider
Read More
Right Arrow
Klaviyo vs. Mailchimp
Read More
Right Arrow
2022 In Review
Read More
Right Arrow
What Made Figma Worth $20B?
Read More
Right Arrow
Website Building 101: CMS Selection
Read More
Right Arrow
Yamez: 2022 Lessons & Affirmations
Read More
Right Arrow
How to Tell Your Clients You're Retiring
Read More
Right Arrow
How to Retire from Your Digital Agency
Read More
Right Arrow
Looker Data Studio vs. PowerBI
Read More
Right Arrow
Vignettes: Microdose
Read More
Right Arrow
The Private Equity Digital Marketing Due Diligence Checklist
Read More
Right Arrow
Does My Landscaping Business Need Digital Marketing?
Read More
Right Arrow
Meet the Pool: Dan Zazworsky
Read More
Right Arrow
Meet the Pool: Bryan Abarca
Read More
Right Arrow
Meet the Pool: Cydney Dean
Read More
Right Arrow
Meet the Pool: Elijah Smith
Read More
Right Arrow
Meet the Pool: Karen Yeung
Read More
Right Arrow
Giving Tuesday 2022: Elevate Youth
Read More
Right Arrow
Why We Joined 1% For The Planet
Read More
Right Arrow
Meet the Pool: Alex Ford
Read More
Right Arrow
The Austrian Defense
Read More
Right Arrow
Meet the Pool: Alex Delano
Read More
Right Arrow
Meet the Pool: Kevin DeGulis
Read More
Right Arrow
Meet the Pool: James Hamilton
Read More
Right Arrow
Nomadic Vignettes: Iceland
Read More
Right Arrow
Meet the Pool: Alan Spencer
Read More
Right Arrow
Time Off & The Steelhead Debate
Read More
Right Arrow
Welcome to The Drift
Read More
Right Arrow
International Strategy: Airbnb
Read More
Right Arrow

what's oakpool?