We’ve been writing silly little captions under silly little squares for over a decade. Over the years, we’ve used a variety of social scheduling platforms. Each one has its pros and cons, and at the end of the day we don’t feel that this is a mission-critical procurement decision. 

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Ultimately, what matters most is that a brand has some sort of scheduling platform set up. As long as the social media manager can schedule posts, and the partner can read & approve the copy, all is well. 

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Sked

‍Sked is a social media management tool that allows users to schedule and publish content on multiple social media platforms from a single dashboard. It also provides analytics and reporting features to help users track the performance of their social media campaigns.

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Hootsuite  

With its intuitive interface and robust features, Hootsuite makes it easy to schedule, track, and analyze your social media posts.

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Buffer

This platform offers a simple, user-friendly way to schedule and publish your social media posts across multiple platforms.

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Planoly

‍Perfect for visual-based platforms like Instagram, Planoly allows you to plan and schedule your posts, as well as track engagement.

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Later

This platform offers a range of features, including the ability to schedule posts and track analytics, making it a great option for businesses looking to improve their social media strategy.

Sprout Social

With its advanced analytics and reporting capabilities, Sprout Social makes it easy to track the success of your social media campaigns.

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Agorapulse

This platform offers a range of features, including the ability to schedule and publish posts, as well as track engagement and analytics.

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While all of these platforms offer their own analytics capabilities. We find that integrating social analytics directly into a single source of truth master dashboard is the best way to approaching this data. In order to do this, our data team pulls feeds directly from the platform and customizes the visualization to meet the specific key performance indicators of the partner.

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