the drift

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Up the Creek Without a Paddle

Acorns
April 7, 2023

The compelling case for tour operators to invest in digital marketing

Picture the days when customers sifted through glossy brochures, relied on toll-free numbers, and trusted travel agents to plan their adventures. Times have changed, and tour operators now face the exciting challenge of engaging with customers in the digital sphere. To stay ahead in this ever-evolving landscape, tour operators must harness the power of SEO, SEM, organic social, paid social, and email marketing.

The key to customer loyalty in this digital age lies in building meaningful connections. Travelers today are more likely to rebook with brands they feel a personal relationship with, and organic social media plays a critical role in forging these bonds. By sharing engaging and authentic content, tour operators can create an emotional connection with their audience, leading to increased bookings and word-of-mouth recommendations.

Search engine marketing (SEM) is another digital marketing tool that tour operators should not overlook. By investing in SEM, businesses can ensure their brand is visible amidst the sea of search results, drawing customers to their website and inspiring them to explore further. A strong presence on search engines not only increases brand awareness but also drives direct bookings.

Direct bookings are especially attractive to tour operators, as they eliminate the need to pay an average 20% commission to online travel agencies (OTAs) and traditional travel agents. By focusing on digital marketing strategies, tour operators can recapture those lost revenues and reinvest them into enhancing the customer experience.

So, to all tour operators, it's time to dive into digital marketing. Leverage the strengths of SEO, SEM, organic social, paid social, and email to foster lasting relationships with your customers and boost direct bookings. Omit needless commissions, embrace the digital revolution, engage with your customers in the online world, and watch as they reward you with their loyalty and continued business.

Our team is comprised of former guides, lodge managers, and even former OTA owners. We'd be happy to chat through your digital strategy any time, and we're always happy to make an intro to the other tour operators we're currently working with for a friendly chat or a reference.

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