At oakpool, we believe in building comprehensive marketing systems for our partners. A marketing organization is a product team constantly hypothesizing, testing, and implementing new acquisition channels and awareness channels. A key pillar in any marketing or communications strategy is email marketing. Whether the conversion you are looking for is a purchase, a website visit, or simply an eyeball email marketing is an effective way to reach a large audience at scale.

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When building out the email marketing function of a marketing organization, one of the most common questions we address is which platform to use. 

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Klaviyo and Mailchimp are the most popular email marketing platforms on the market. While they have many similarities, some essential differences can make one platform a better fit for your business than the other.

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One of the main differences between Klaviyo and Mailchimp is their level of customization and segmentation. Klaviyo is known for its advanced segmentation and targeting capabilities, allowing you to send highly personalized messages to specific audience segments. Mailchimp also offers segmentation but is less robust than what Klaviyo offers.

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Another key difference is the level of integration and automation available. Klaviyo integrates with a wide range of e-commerce platforms, making it easy to automate your email marketing based on customer behavior and purchase history. Mailchimp also offers integration and automation, but it is less comprehensive than what Klaviyo offers.

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Regarding pricing, Klaviyo and Mailchimp have a similar pricing structure, with both platforms offering a free plan for small businesses and paid plans for larger enterprises. However, Klaviyo tends to be more expensive than Mailchimp, especially for companies with large email lists.

5 reasons why a company might want to use Klaviyo:

1. Improved email deliverability: Klaviyo uses advanced algorithms to improve the deliverability of emails, which can help to ensure that more of your messages end up in your customers' inboxes.
2. Personalized email campaigns: Klaviyo allows you to segment your email list and create customized campaigns for different groups of customers. This can increase your messages' relevance and improve their effectiveness.
3. Advanced analytics: Klaviyo provides detailed analytics that can help you understand the performance of your email campaigns and identify areas for improvement.
4. Integration with other tools: Klaviyo integrates with a wide range of different devices, such as CRM platforms, social media, and e-commerce platforms, which can help to streamline your marketing efforts.
5. Easy of use: Klaviyo has a user-friendly interface and provides a range of resources, including guides, tutorials, and customer support, to help you get the most out of the platform.

5 reasons why a company might want to use Mailchimp:

1. Wide range of features: Mailchimp offers a wide range of email marketing features, including templates, automation, segmentation, and analytics, which can help businesses to create and send effective email campaigns.
2. Easy of use: Mailchimp has a user-friendly interface and provides various resources, including guides, tutorials, and customer support, to help users get the most out of the platform.
3. Customizable templates: Mailchimp provides a range of templates that can be used to create professional-looking emails without needing design expertise.
4. Integration with other tools: Mailchimp integrates with a wide range of different devices, such as CRM platforms, social media, and e-commerce platforms, which can help to streamline your marketing efforts.
5. Affordable pricing: Mailchimp offers a range of pricing plans to suit different budgets, with a free program available for businesses with smaller email lists.

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Overall, both Klaviyo and Mailchimp are solid options for email marketing. However, if you are looking for advanced segmentation and targeting capabilities, Klaviyo may be the better option. On the other hand, if you are on a budget and don't need as much customization, Mailchimp may be a better fit for your business.

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No two organizations are exactly alike. If you are in the market for a new email marketing platform, or if you’re considering the overall construction and execution of your marketing strategy, we’re always happy to chat. Feel free to reach out directly, or use the scheduling button below to book some time with our team. 

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